Where Life Happens!
AI Anniversary Film
For Lässig’s 20th anniversary, we created an emotional journey through family life – from baby shower to first day at school. One family, countless little moments, and Lässig right there with them. Some things change. The good stuff stays close.
Campaign motives
The project in a nutshell:
Challenge:
Since 2006, LÄSSIG has accompanied families through the exciting, messy and deeply emotional stages of everyday life. The anniversary film had to capture that journey across 20 years – while making the products feel like natural companions, not props.
And it had to look real. Not “look, it’s AI” real. Film real.
Solution:
We created the entire anniversary film with AI: from the digital characters and their styling to the living room, dining area, music and voiceover.
As the family grows, the same space changes with them – from a home for two to the colourful chaos of everyday family life. LÄSSIG products stay right in the middle of it all.
Result:
The result is a cinematic anniversary film with a realistic, filmed look – produced significantly more cost-efficiently than a comparable traditional production.
It celebrates 20 years of LÄSSIG by focusing on the people who make the brand matter: families. The beautiful moments, the chaotic ones, and the mornings when nothing goes according to plan.
What the client says:
“Die Zusammenarbeit war sehr angenehm, unkompliziert und von einem offenen, schnellen Austausch geprägt. Besonders spannend war für uns, gemeinsam auszuprobieren, was mit KI möglich ist und daraus einen emotionalen Film entstehen zu lassen.“
Svenja Thorandt, Marketing Managerin LÄSSG