Do you ever feel…
a little MAD?
MAD Makes a difference:
MAD was founded by Markus, André and Dominik – a filmmaker, a creative and a producer. Three crafts that snap together like puzzle pieces, one shared obsession: crazy good content. Their backgrounds span decades of brand work, from rising start-ups to global names like Porsche, Nike, Ikea, Absolut and Vodafone.
All three believe in doing things differently. Why? Because AI changed the rules and they decided to actually play them: At MAD, creation and production work hand in hand in one continuous workflow that’s built for maximum quality, speed and efficiency. And then there’s the overachiever who never sleeps: AI. Together, they’ve built a new kind of creative production engine for how content should be made today.
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Markus Bader
Film Director & Partner
Markus has worked as a film director and video artist for many years. He made his first short films while still at school – and never stopped experimenting with the medium. Today, he blends cinematic craftsmanship with AI magic – not as a shortcut, but as a creative partner that never complains, never sleeps, and somehow always nails the shot.
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André Bourguignon
Creative Director & Partner
André is a dedicated, creative problem solver. After years in senior roles at leading agencies, he mastered the art of bringing ideas to life, building deep expertise in brand communication across campaigns, content, and digital experiences. With AI as his favorite co-creator, he transforms good ideas into great ones – and sometimes, it even surprises him with something better.
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Dominik Adam-Nikel
Producer & Partner
As a producer, Dominik has collaborated with nearly all the big names, always maintaining a sharp focus on client’s needs and cost-efficiency. He has shot in 25+ countries across four continents, mastering the balance between creative ambition and production reality. For him, AI isn’t just a tool - it’s a revolution in production logic: one that finally delivers on time and within budget.