MAD is

Your AI-powered creative production engine.

MAD unifies creation and production in one continuous, AI-driven workflow that’s built for maximum quality, speed and efficiency. With a lean core team, AI-powered processes and a strong network of professional partners, we handle projects of any size – from TikTok to TV, from AI to classic. Always as small as possible and as big as necessary. If you’re a brand, agency or production partner, you can plug in where you need us, end-to-end or production-only.

MAD creation

We define what your content needs to achieve with a creative strategy that fits your brand, resonates with your audience and works across the right channels.

We identify the themes, messages and formats that make sense – and turn them into creative concepts, story drafts and visual directions designed to stand out and built to scale. From Reels, TikToks and Shorts to commercials and bold campaigns.

At MAD, creative strategy leads directly into ideas that come to life through early visuals, rapid iteration and AI-powered prototyping.

  • Understanding your audience & competitive landscape

  • Defining themes & messages

  • Recommending channels & formats

  • Building your content framework

  • Idea & concept development

  • Visual design & creative direction

  • Scripts, storyboards & Director’s Interpretations

  • Early prototypes, concept tests & validation

MAD production

We bring ideas to life with the craft of experienced filmmakers and the possibilities of modern technology. From AI-generated content to real shoots enhanced with AI, all the way to full film productions and state-of-the-art virtual stages.

Our team combines decades of filmmaking expertise with AI-powered workflows, enabling us to choose the smartest production path for every project: fully AI, hybrid or on set.

MAD produces high-quality content for brands, agencies and partner productions, tailored to every channel and localised for any market you need.

  • AI videos & stills

  • AI avatars & AI-generated environments

  • Real footage + AI enhancement

  • Classic full-service film productions & photo shoots

  • Virtual production workflows

  • Editing & color grading

  • Animation, motion design & VFX

  • Voice, music & sound design

  • Video & photo adaptation & localisation

MAD-ONS:

These modules multiply the power of our creative production engine, enabling your team, scaling your content and supporting you on the ground whenever needed.

Content
Scale-up

We turn one idea into many assets: resized, adapted, localised, versioned and multiplied for every market and platform. AI-powered workflows make scaling fast and consistent. Perfect for brands with high content demand or ongoing campaigns.

  • Format adaptation: cutdowns, aspect ratios, platform versions

  • Localisation: languages, markets, cultural adjustments

  • Content personalisation: tailored variations for different audiences

  • Content repurposing: e.g. turning long-form interviews into short social clips

AI
training

We prepare your team for AI-driven content creation with strategic guidance, technical onboarding and practical training. Fast and future-proof. If needed, we stay on board as a long-term sparring partner through an ongoing retainer.

  • Tool selection & technical onboarding

  • Workshops & custom training

  • Custom templates, prompts & workflows

  • Ongoing support on a retainer basis

Service production

Shooting in Germany? We act as your local production partner, handling everything on the ground, from locations and permits to crew and equipment. You stay focused on the output, and we deal with the German paperwork. (You’re welcome.)

  • Castings

  • Locations

  • Permits

  • Crew

  • Equipment

  • Accounting