The Space in Between
Imagefilm
“We teach words. But what really matters is the space between them.”
The Goethe-Institut Singapore lives in a 136-year-old Chinese shophouse on Neil Road and inside it, two worlds coexist: a language school and a cultural hub. One tidy, one experimental. Both essential. We made a film about what happens in between.
The project in a nutshell:
Challenge:
The Goethe-Institut Singapore runs two operations under one roof that barely speak the same visual language: a structured language school with global corporate templates, and an edgy cultural program that runs on fog machines and instinct. The brief? One film. Both worlds. No compromise – and no corporate boredom.
Solution:
A documentary-style film shot on location at the iconic shophouse and across Singapore. Real people, real stories, real tension between departments, wrapped in a calm, witty voice-over that lets the house itself do the talking. Creation and production, all under one roof. Just like the client.
Result:
Not another generic corporate image film. Not a brand brochure with a soundtrack. A short film – poetic, self-aware, and genuinely funny – that treats a language school and a cultural lab as what they actually are: two very different characters sharing one very old location. The shophouse on Neil Road hasn't looked this good on screen before.
What the client says:
“Von Beginn an, war das ein wirklich spannender, kreativer und einfühlender Prozess für uns. Das Institut hat sehr viel dadurch gelernt und Markus hat viele unserer Mitarbeiter durch seine Art begeistert. (…) Es hat wirklich Spaß gemacht mit euch zusammenzuarbeiten (…) Wir sind sehr happy mit dem Film und haben bereits super positives Feedback bekommen. Gerade hier in Singapur, wo die Leute permanent Werbefilme sehen, fällt der Film sehr raus und das mögen die Menschen. May Mad live long!“
Dr. Asma Diakité, Director of the Goethe-Institut Singapore