Google XSoccer
Football Commercial with Ritsu Dōan
AOI Pro. – one of Asia's leading creative production companies – brought the Google xSoccer #1 campaign to Frankfurt and MAD delivered on the ground.
Anthem
Ritsu Doan
The project in a nutshell:
Challenge:
AOI Pro. needed a reliable production partner in Frankfurt for Google xSoccer – a high-profile international football campaign starring Ritsu Doan, Japanese national team player and Eintracht Frankfurt winger. Tokyo coordinating from the other side of the world. No pressure.
Solution:
MAD handled the full production on the ground in Frankfurt: logistics, crew, and on-set execution for the shoot. AOI Pro. brought the creative vision; we made sure everything ran – from the first call sheet to the final wrap. One city, one team, zero friction.
Result:
The film became part of Google Japan's football initiative alongside the JFA – a national push to make Japanese football bigger, louder, and more searchable. Dōan's version ran as a standalone spot in the campaign.