AOI Pro.
Google xSoccer Commercial with
Ritsu Dōan
AOI Pro., one of Asia's leading creative production companies, brought the Google xSoccer #1 campaign to Frankfurt and MAD delivered on the ground.
Anthem
Ritsu Doan
THE PROJECT IN A NUTSHELL:
CHALLENGE
AOI Pro. needed a reliable production partner in Frankfurt for Google xSoccer – a high-profile international football campaign starring Ritsu Doan, Japanese national team player and Eintracht Frankfurt winger. Tokyo coordinating from the other side of the world. No pressure.
SOLUTION
MAD handled the full production on the ground in Frankfurt: logistics, crew, and on-set execution for the shoot. AOI Pro. brought the creative vision; we made sure everything ran – from the first call sheet to the final wrap. One city, one team, zero friction.
RESULT
The film became part of Google Japan's football initiative alongside the JFA – a national push to make Japanese football bigger, louder, and more searchable. Dōan's version ran as a standalone spot in the campaign.